6 Reasons Marketing Is Moving In-House - 0 views
hbr.org/...s-marketing-is-moving-in-house
in house marketing in-house marketing strategy ad agencies
shared by Carri Bugbee on 01 Sep 15
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1. Agencies are slow.
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“The work is moving closer to where the customers are, where the responses can be more rapid and connected.”
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Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies
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3. Continuity has become more important than campaigns. There’s a key difference between funding an ad campaign and supporting a social media effort.
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“Agency employees are stretched thin, and their ideas are too. It’s harder to invest in a brand and do a bang up, non-cookie-cutter job for a client when you have 12 other brands on your time sheet. Moving to the client side allows for more opportunity to really invest in one brand and watch it grow.”